What Is Video Production?

Video production is the procedure of producing video by capturing moving images (videography), and creating combinations and reductions of aspects of this video in live production and post-production (video editing). In most cases, the captured video is going to be concerning essentially the most current electronic media including SD cards. In the past footage was captured on videotape, hard drive, or solid-state storage. Videotape capture is currently obsolete and solid-state storage is reserved for exactly that, storage. It is now distributed digitally in formats for example the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It may be the equal of filmmaking, but with images recorded digitally rather than on film stock.


Practically, video production will be the art and service of creating content and delivering a finished video product. This can include the manufacture of television programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. Video production can vary in space. Examples include:

a family making films with a prosumer camcorder,
a solo camera operator having a professional camcorder inside a single-camera setup (aka a “one-man-band”),
a videographer using a sound person,
a multiple-camera setup shoot in a very television studio
a production truck requiring a television crew with an electronic field production (EFP) using a production company using set construction around the backlot of a movie studio.
Shooting styles and techniques include:

using a tripod for any locked-down, stable shot;
hand-held for any larger frame to move to realize more jittery camera angles or looser shots to depict natural movement
incorporating various camera angles including the Dutch angle (see Mission Impossible), Whip pan (begin to see the opening of Hot Fuzz) and Whip zoom (understand the Kiddo/Driver fight in Kill Bill Vol. 2);
on a jib or crane that smoothly soars to varying heights as seen in the finale in the movie Grease;
with a Steadicam for smooth movement since the camera operator incorporates moving cinematic techniques including moving through rooms, as noticed in The Shining.

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